We now know what the process is, in its simplest form. Let’s imagine now, what this might look like at a peak period, say Black Friday.
Last year the British public spent an impressive 8.57 Billion Pounds over the Black Friday / Cyber Monday (BF/CM) weekend. That’s an awful lot of packages being dispatched all at once. From our research, the mean dispatch time offered by retailers is between 12 and 2 pm.
If that’s you, be worried.
Stand out from the crowd. Give your customers exceptional service when all others are lacking. Doing so will give your customers memorable, positive experiences. This will increase repeat business.
Starting in the middle of the pack doesn’t often lead to race wins. Pole position is strived for by the most competitive teams because they understand that timing is everything.
If you are in the middle, your orders will be swept up with everyone else’s, making standing out from the crowd even harder.
Good timing enables headache-free fulfilment. Your final-mile services are secure and ready to deliver high-quality service to your customers. With so many options available to consumers, grabbing attention has never been more difficult. Stand out from the crowd with high-speed service during peak periods.
Push your 3pl partner for later cut-off times to keep your orders moving. Your customers deserve the best possible service.