Packaging inserts (packing insert) are anything that goes in the box besides the product(s) being shipped.
There are many different types of inserts you can use. But the main objective is to increase brand loyalty and further repeat sales. We all know it, retaining customers is cheaper than finding new ones. Everything might be shifting right now but some things never change. Catch some new customers online, impress them in an unexpected way and watch them return when Black Friday comes around.
How do you give someone an experience they have not had before?
Really, in today’s modern marketing world it can be hard to breakthrough. The effective connection comes directly from brand-related ideas. They bought your product for a reason, use this highly targeted opportunity to capture their attention.
Personal favourites include bookmarks from bathroom brands, origami puzzles from model making brands and aesthetic inspiration stickers from a spray-paint brand. The objective is to make your customer smile and remember you.